As the internet continues to grow, online reviews have become more relevant than ever to travelers, and vacation rentals are no exception! Why should you be concerned about your home’s reviews? Well, for more reasons than you think.
The Numbers Don’t Lie
User-generated reviews have quickly become one of the most trusted resources for travelers when booking accommodations.
According to Josiah Mackenzie, Director of Business Development at ReviewPro, more user-generated content was posted in 2013 than during the previous 5 years combined! Another recent survey conducted by TripAdvisor reported that travelers are 80% more likely to book a vacation rental listing that includes guest reviews.
Travelers Trust Travelers
Your listing will be at a severe disadvantage until at least one traveler has submitted a review. Even a single review can establish trust, credibility and confidence with a potential traveler.
The knowledge that other guests have experienced your home helps to legitimize your property, something all too important in an age of internet scams. Travelers are also looking to try new things and create special, destination-specific experiences. Reading unbiased testimonials about your rental helps potential guests to feel more like local insiders.
When handled correctly, negative reviews give you the invaluable opportunity to impress prospective guests.
Responding to negative feedback in a calm, professional manner will show travelers that you care about your guests, and are attentive to their needs. Travelers will see that you take suggestions seriously and are willing implement changes based on guest feedback – making you appear as a very accommodating host!
Reviews can be your property’s greatest marketing tool, but you have to be willing to work for them.
Be sure to send each guest a personalized email a few days after they check-out. Thank travelers for staying at your home and communicate how much you would appreciate them taking the time to submit a review.
Enhancing your listing with a consistent flow of positive reviews will give prospective travelers the confidence to book your vacation rental, and your calendar will start to fill up in no time!
To learn how Evolve helps owners secure and manage traveler reviews, contact one of our Homeowner Consultants at 877.818.1014.