Increase Bookings with Professional Photography

The Evolve TeamLeave a Comment

One of the best things you can do to improve  your vacation rental’s performance is add professional photography to your listing. Just look at the difference it made for the home pictured above!

Many owners are hesitant to pay a professional to take pictures, but when your home looks its best, more travelers take interest and the increase in bookings will easily justify the investment.

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First Impressions

When travelers are searching listing sites for the perfect vacation rental, the first thing to catch their eye is always the photos. It’s been said a picture is worth a thousand words, and with travelers there is no truer statement.

If the photos are appealing, the traveler is more likely to read the full listing and inquire about your property. With internet users, you only have a small window of time to get their attention, so make sure your photos keep them hooked.

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Improve the Quality

Upon enlisting the help of a professional photographer, there are several things you can do to ensure the best results.

  • Make sure your home is clean, tidy and looking good before the pictures are taken
  • Keep the traveler in mind; what parts of the home will be most attractive to them?
  • Stage your photos. For example: if you having a dining room, set the table, you’ll be surprised how much a table setting can improve a photo

Quantity Matters

Use lots of photos in your listing; studies show homes with 20-25 photos have the highest click-through rates. Provide descriptive captions for your photos that include even more detail about the home; instead of putting “Living Room” try “Cozy Living Room with Wood-burning Fireplace.” Use your creativity to present an attractive vision for travelers!

The photography is one of the most important parts of your property listing. Don’t miss out on an opportunity to book your home just because you don’t have high-quality photos.

Evolve can evaluate the effectiveness of your vacation rental’s photography, and offer cost-effective solutions for improvement. To learn more, contact an Evolve Homeowner Consultant today at 877.818.1014.