The vacation rental industry isn’t just changing – it’s growing. More travelers are choosing vacation rentals over traditional hotels than ever before. And that means there’s more money to be made for owners.
But it also means it’s harder to stand out against the competition unless you make managing your vacation home a full-time job or you hire a professional to help you.
The 2018 Vacation Rental Owner Insights Report provides a high-level overview of the current landscape in short-term rentals, including insights into these challenges and advantages.
Evolve surveyed 1,300 vacation rental owners spanning North America and Europe to get a snapshot of the challenges they’re facing. The responses we received revealed much more, including several competitive advantages that owners can use to get ahead. From data we collected, we were able to start to answer questions like:
- What’s the biggest challenge for vacation rental owners?
- If you’re losing bookings, how can you catch up?
- Is your marketing strategy competitive?
- Are you protecting your vacation rental?
The report establishes important benchmarks, from the amount of money owners are making to their biggest pain points. With these performance baselines, we hope it will be easier for vacation rental owners and prospective buyers to understand how they fit in the landscape and what their options are.
Are you keeping up with the new vacation rental industry standards?
Listings that used to perform well are now failing to generate as many bookings.
Guests aren’t just looking for a place to sleep for the night – they expect hotel-quality comfort and consistency. Listing sites like HomeAway, VRBO, Airbnb, and TripAdvisor are developing new tools and rules to deliver the very best vacation rentals in order to keep up with growing demand for top notch accommodations.
If you want to get ahead of the curve and have one of the listings that thrives in spite of the changes and challenges, it’s critical to learn as much as you can about the current state of the vacation rental industry.
Download the report to see how you can keep up with all of these developments and continue thriving in the changing marketplace.
Evolve Vacation Rental Network is one of the fastest-growing vacation rental management services, offering industry-leading results at a fraction of the cost of traditional property managers. For just a 10% booking fee, we provide marketing, booking, and flexible management services. Click here to learn more.
2018 Vacation Rental Owner Insights Report
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